4 Alliance Ltd., trading as Paying4 ("we," "our," or "us") uses cookies to improve your experience on our website and provide tailored advertising. This policy explains how we use cookies and how you can manage them.

1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit our website. They help us recognize your device, remember your preferences, and improve your browsing experience.

2. Types of Cookies We Use

We use the following types of cookies:

a) Essential Cookies

• These cookies are necessary for the website to function properly (e.g., logging into your account, processing payments).

b) Analytics Cookies

• These cookies help us understand how visitors use our website so we can improve performance and functionality.
• We use platforms like Google Analytics for this purpose.

c) Advertising Cookies

• These cookies track your browsing behavior to show you targeted advertisements.
• We share these cookies with select advertising platforms to provide relevant ads.

d) Functional Cookies

• These cookies remember your preferences and settings to enhance your experience (e.g., language, display settings).

3. How We Use Cookies

We use cookies to:

• Improve website functionality and performance.
• Monitor website traffic and user behavior.
• Provide personalized advertising and content.
• Save your login details and preferences.

4. Third-Party Cookies

Some cookies are set by third-party services, including:

• Stripe, PayPal, and Wonderful Payments – to process payments.
• Google Analytics – to track site performance and user behavior.
• Advertising networks – to deliver targeted ads based on your browsing habits.

5. Managing and Deleting Cookies

You can manage or delete cookies through your browser settings. Most browsers allow you to:

• Block or delete cookies.
• Enable or disable cookies for specific websites.
• Set preferences for how cookies are handled.

Please note that disabling certain cookies may affect the functionality of our website.

6. Opting Out of Targeted Advertising

You can opt out of targeted advertising by:

• Adjusting your browser settings.
• Using the "unsubscribe" link in marketing emails.
• Contacting us at help@paying4.com.

7. Changes to This Policy

We may update this Cookies Policy from time to time. Any changes will be posted on our website with the updated date.